DoSomeTalking

This is a fine example of thinking out side the box. Sixt Germany (car rental company) decided to use a novel approach in order to stand out in the AdWords crowd.

They used ASCII art:

If you ask me - plain genius.

Got them 47% increase in clicks.

And Google throwing them down the stairs (for “repetitive punctuation”, which is a known felony).

(Found the story here, they got the word from here and they got from where-else-but Australia (watch the movie). See how I give credit? Ahh…. I’m such a cool blogger….).